Mauro DePasquale

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Secret City Interactive

facebook.com/secretcityworcester

Secret City Interactive intersects augmented reality and social media with a visually-engaging, interactive experience that has the potential to reshape pedestrian environments by encouraging neighborhood, historic, and cultural exploration and user-shared personal experiences. As a founding member, I was involved in all aspects of product development, including co-creation of the brand identity, market data aggregation, writing copy, social media marketing, as well as content creation. I also produced, directed and shot numerous videos for use in both marketing of the product and for the phone app itself.

Secret City Interactive video thumbnail

Secret City Interactive

Promotional Video

Concept, design and editing

Union Station Worceseter Massachusetts Interactive video thumbnail

Union Station Worcester Massachusetts

Promotional Video

Concept, design and editing

Festival of Lights video thumbnail

Festival of Lights Worcester Common 2014

Promotional Video

Concept, design and editing

Secret City Interactive image

Poster

Concept Design


ArtsRock

facebook.com/artsrock

ArtsRock is an annual fundraising effort and main source of funding for The West Boylston Arts Foundation which raises funds to support school arts and music programs. I joined the ArtsRock team as marketing director where I strategically implemented a social media marketing campaign. I created print and web promotional materials that included signage, and press releases. I also produced, directed and shot a series of commercials for the event.

Kerri Anderson of Little Sugar and The Big Spoonful for Arts Rock video thumbnail

Kerri Anderson of Little Sugar and The Big Spoonful for Arts Rock!

Promotional Video

Concept, design and editing

Crocodile River Music for Arts Rock video thumbnail

Crocodile River Music for Arts Rock!

Promotional Video

Concept, design and editing

Boston Circus Guild for Arts Rock video thumbnail

Boston Circus Guild for Arts Rock!

Promotional Video

Concept, design and editing

ArtsRock poster

Poster

Concept and design


Anna Maria College

annamaria.edu

Anna Maria College is a four-year, private, liberal arts college located in Paxton, Massachusetts. I was hired as a temporary Social Media and Web Specialist and developed marketing materials, for print and web publications, HTML newsletters, and various photography and videography projects to consistently brand the college. I applied strategic and innovative methods of communication through CMS and social media platforms to effectively increase the college’s web and social media traffic by 126%.

The Winds of Change video thumbnail

The Winds of Change

Promotional Video

Concept, design and editing

Every Shoe Tells a Story Breaking the Silence to End Child Abuse video thumbnail

Every Shoe Tells a Story Breaking the Silence to End Child Abuse

Promotional Video

Concept, design and editing

Anna Maria College Stands Against Racism video thumbnail

Anna Maria College Stands Against Racism

Promotional Video

Concept, design and editing

Anna Maria College flyer

Flyer

Concept and design


Strife Design Studio

Strife Design Studio began as a simple silkscreening operation and evolved into an underground group of political and artistic agitators and creators of subversive street wear. As the founder, I was responsible for the brand identity, website prototype, various apparel art, package designs, silkscreen printing, marketing collateral, direct mailers, and video and print ads.

Strife Promo Concept1 video thumbnail

Strife Promo Concept1

Promotional Video

Concept, design and editing

Strife advert

Full-page Ad

Concept and design

Strife brand logo

Logo

Concept and design

Strife advert

Full-page Ad

Concept and design

Strife t-shirt

Promotional T-shirt

Concept and design


Call Me Dr. Henry

callmedrhenry.blogspot.com

Call Me Dr. Henry is a 21st century web-based radio drama about a psychotic "nomeopath" on a rampage. I was hired to create promotional materials for print and the web and for advertising. I was also hired to voice some of the characters of the dark comedy.

Call Me Dr. Henry poster

Poster

Concept and design


Today's Banker

Today's Banker is a career site exclusively developed for community banks and credit unions. Job seekers are invited to search ads and post resumes for local opportunities. I was hired to design their corporate identity, branding and to conceptualize a website design.

Today's Banker logo

Logo

Concept and design

Today's  Banker web design

Web Design

Concept and design