Secret City Interactive

facebook.com/secretcityworcester

Secret City Interactive intersects augmented reality and social media with a visually-engaging, interactive experience that has the potential to reshape pedestrian environments by encouraging neighborhood, historic, and cultural exploration and user-shared personal experiences. As a founding member, I was involved in all aspects of product development, including co-creation of the brand identity, market data aggregation, writing copy, social media marketing, as well as content creation. I also produced, directed and shot numerous videos for use in both marketing of the product and for the phone app itself.

ArtsRock

facebook.com/artsrock

ArtsRock is an annual fundraising effort and main source of funding for The West Boylston Arts Foundation which raises funds to support school arts and music programs. I joined the ArtsRock team as marketing director where I strategically implemented a social media marketing campaign. I created print and web promotional materials that included signage, and press releases. I also produced, directed and shot a series of commercials for the event.

Anna Maria College

annamaria.edu

Anna Maria College is a four-year, private, liberal arts college located in Paxton, Massachusetts. I was hired as a temporary Social Media and Web Specialist and developed marketing materials, for print and web publications, HTML newsletters, and various photography and videography projects to consistently brand the college. I applied strategic and innovative methods of communication through CMS and social media platforms to effectively increase the college’s web and social media traffic by 126%.

Strife Design Studio

Strife Design Studio began as a simple silkscreening operation and evolved into an underground group of political and artistic agitators and creators of subversive street wear. As the founder, I was responsible for the brand identity, website prototype, various apparel art, package designs, silkscreen printing, marketing collateral, direct mailers, and video and print ads.