Secret City Interactive
Secret City Interactive intersects augmented reality and social media with a visually-engaging, interactive experience that has the potential to reshape pedestrian environments by encouraging neighborhood, historic, and cultural exploration and user-shared personal experiences. As a founding member, I was involved in all aspects of product development, including co-creation of the brand identity, market data aggregation, writing copy, social media marketing, as well as content creation. I also produced, directed and shot numerous videos for use in both marketing of the product and for the phone app itself.
ArtsRock is an annual fundraising effort and main source of funding for The West Boylston Arts Foundation which raises funds to support school arts and music programs. I joined the ArtsRock team as marketing director where I strategically implemented a social media marketing campaign. I created print and web promotional materials that included signage, and press releases. I also produced, directed and shot a series of commercials for the event.
Anna Maria College
Anna Maria College is a four-year, private, liberal arts college located in Paxton, Massachusetts. I was hired as a temporary Social Media and Web Specialist and developed marketing materials, for print and web publications, HTML newsletters, and various photography and videography projects to consistently brand the college. I applied strategic and innovative methods of communication through CMS and social media platforms to effectively increase the college’s web and social media traffic by 126%.
Strife Design Studio
Strife Design Studio began as a simple silkscreening operation and evolved into an underground group of political and artistic agitators and creators of subversive street wear. As the founder, I was responsible for the brand identity, website prototype, various apparel art, package designs, silkscreen printing, marketing collateral, direct mailers, and video and print ads.
Call Me Dr. Henry
Call Me Dr. Henry is a 21st century web-based radio drama about a psychotic "nomeopath" on a rampage. I was hired to create promotional materials for print and the web and for advertising. I was also hired to voice some of the characters of the dark comedy.
Today's Banker is a career site exclusively developed for community banks and credit unions. Job seekers are invited to search ads and post resumes for local opportunities. I was hired to design their corporate identity, branding and to conceptualize a website design.